Illinois Institute of Art - Schaumburg | Inside ILIS

Fashion Marketing & Management

Graduates will demonstrate the creative and technical skills employers in the fashion industry require which include:

Comprehensive knowledge of apparel industry and fashion cycles
Consumer behavior and its role in dictating trends and predicting purchasing patterns
Advertising and promotion
Store planning and visual merchandising
Store planning and visual merchandising
On-line retailing and electronic retailing
Catalog development and basic graphic skills

Graduates will demonstrate the professional skills necessary to seek and obtain employment.

Graduates will obtain entry-level employment in their field of study.

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